Stephanie Siew
Opinion
13 March 2024
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The latest Spotlight series delves into the topic of gaming and e-sports in Southeast Asia (SEA). The Spotlight infographic explores the role of gaming in the marketing mix for this region, as well as the challenges and opportunities for marketers, with supporting data from GWI and knowledge and opinion from industry experts.
Opinion
21 September 2023
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The latest Spotlight series takes the topic of sustainability in Australia from theory into practice – a curation of case studies and tangible examples of what’s working in the Australian market. As part of the series, the Spotlight infographic examines consumer data from ongoing surveys of internet users in Australia, provided by GWI and supported by knowledge and opinion from industry experts.
Opinion
27 July 2023
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Examining the region’s social commerce path to purchase will give marketers insight into how brands can reach audiences in their chosen environments, says WARC’s Stephanie Siew. This is part of the APAC spotlight on social commerce and examines consumer data from ongoing surveys of Asia Pacific internet users, provided by GWI and supported by knowledge and opinion from industry experts.
Opinion
13 April 2023
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Spotlight SEA explores changing notions of wellbeing in Asia as an outlet for alleviating consumer anxiety and WARC’s Stephanie Siew deep dives into key insights from this Spotlight Infographic, with data provided by GWI and supported by knowledge and opinion from industry experts.
